I was in the car waiting to pick up the kids from school this afternoon and I decided to use some of the built in wizardry that the iPhone possesses. I called a half dozen boutique optical stores in the area looking for Shurons and found one that carried them. I asked on the price of the Freeway and the Ronsir Revelation frames and was quoted near list price. 

Neither of the online stores listed on this site come close to the list price. Don’t pay for display cases. Pay for frames.